What should an art QR code link to?
- A dedicated artwork page
- A longer artist statement or story
- Audio or video about the work
- A purchase or enquiry page
- A digital catalogue entry
- Accessibility information or alternate-language content
Keep the label useful without the phone
Do not hide the title, artist, medium or dimensions behind a QR code. Visitors should understand what they are looking at even if they do not scan. Treat the code as an extension of the label, not a replacement for it.
Static vs dynamic QR codes
A static QR code permanently encodes the destination URL. It is simple and has no ongoing service cost. A dynamic QR code normally redirects through a provider so the final destination can be changed later and scans may be measured. For a short exhibition with stable artwork URLs, static codes are often sufficient.
Placement and print testing
- Give the code enough white space around it.
- Do not print it so small that older phone cameras struggle.
- Test from the expected viewing distance.
- Check every destination on both Wi-Fi and mobile data.
- Avoid placing glossy codes where reflections interfere with scanning.
- Re-test after the label is mounted in the final lighting.
Privacy and visitor experience
Use QR destinations that are fast, mobile-friendly and clear about any data collection. Do not force visitors into an account or mailing list simply to read basic artwork information. If the code goes to a sales or contact page, make that purpose obvious.
GalleryCue QR labels
GalleryCue can place a QR code on an artwork label when you supply a safe http or https destination. Only the URL is encoded; the artwork record and generated PDF remain in your browser.
Turn one artwork list into exhibition paperwork
GalleryCue creates your wall labels, price list and inventory from the same artwork details. Try the first three wall labels free; unlock the full exhibition pack for £9.99.
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